Swix is a Norwegian brand that specializes in ski and snowboard equipment, including wax, poles, apparel, and accessories. The brand was founded in 1946 and has since become a leading supplier of winter sports products worldwide.
Founded in Norway in 1946 by Martin Matsbo and his wife, Gerda Matsbo
Introduced world's first hardening wax for skis in 1948
Became official supplier of wax and service equipment to the Olympic Winter Games in Oslo in 1952
Expanded product line to include ski poles, apparel, and accessories in the 1960s and 1970s
Acquired by Ferd, a Norwegian investment company, in 2006
Continues to innovate and develop new products for winter sports enthusiasts
Swix's main competitors include Toko, Holmenkol, and Start Wax.
Toko is a Swiss brand that produces ski wax, tools, and accessories for winter sports enthusiasts.
Holmenkol is a German brand that produces ski wax, tools, and accessories for winter sports enthusiasts.
Start Wax is a Finnish brand that produces ski and snowboard wax, tools, and accessories for winter sports enthusiasts.
Swix produces a wide range of ski wax products for different snow and temperature conditions.
Swix offers a variety of ski poles designed for different types of skiing and snowboarding.
Swix produces high-quality ski wear, including jackets, pants, mid-layers, and base layers.
Swix also offers a range of winter sports accessories, such as gloves, hats, goggles, and bags.
Swix is known for producing high-quality ski and snowboard equipment, including ski wax, poles, apparel, and accessories.
Swix is based in Lillehammer, Norway.
Swix ski wax is designed to improve glide, grip, and durability on snow. It also protects your skis or snowboard from wear and tear by reducing friction.
Yes, Swix offers customized ski wax solutions for professional skiers and snowboarders. These solutions are tailored to the individual's skiing style, snow conditions, and equipment.
Swix ski poles are made of different materials, depending on the model. Some are made of aluminum, while others are made of carbon fiber or composite materials.
